UniquelyLk

Founder, designer and maker · Ongoing

Building and marketing a hand-painted glassware brand

UniquelyLk is my own business. I hand-paint glassware — vases, wine glasses, bottles and shell art — and sell it at wineries, farm markets and craft events across South Jersey, alongside an online store.

Everything a customer sees, I make: the product, the logo, the flyers, the photography, the booth, the posts. It's the only work I do where I own the whole chain, from the object to the ad to the person deciding whether to buy it.

Hand-painted cylinder vase — jellyfish. Layered blue and glitter with real shells set into the glass. Designed, painted, and photographed by me.

What I Do

Brand — logo, palette, booth banner and table presentation
Event marketing — flyers, social graphics and story assets for every event, sized for Instagram and Facebook
Product photography — shooting finished pieces for listings and social
E-commerce — Square storefront, listings and pricing
Partnerships — vending at Bellview Winery and Just Be Farm's Creative Collective, and teaching paint-and-sip workshops

Booth setup at Bellview Winery. Two tables, a branded banner, and about forty pieces — the whole business fits in a car.

Running this taught me more about designing under real constraints than any brief ever has. There's no budget, no team, and the deadline is an actual Saturday with actual people showing up. Every choice gets tested immediately — if a flyer doesn't work, nobody comes to the table.

Hand-Painted Glassware

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Wild Flowers

Hand-painted wildflowers on a medium-sized vase

Event Marketing

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Seafood Festival — Bellview Winery, 2026

Vendor promotion for a winery festival where I ran a booth. It had to live inside the event's coastal theme without disappearing into it.

I kept the whole flyer inside one underwater photograph and let a single illustration carry the joke, so the crab reads as funny rather than the layout reading as busy. Ran at 4:5 on Instagram and Facebook.

Building a flyer system

Every event used to mean starting a layout from scratch, and the results didn't look related to each other. I'm building a locked template to fix that: a fixed grid and margins, two typefaces, the logo and call-to-action in the same place every time, and a seasonal accent palette checked for color contrast so the type stays readable on a phone in daylight.